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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[-] Vanilla_PuddinFudge@infosec.pub 20 points 1 month ago

Thank you for giving Google money.

With your endearing support, Google is paying less attention to us so we can continue getting the same content for free.

[-] cattywampas@lemm.ee 4 points 1 month ago

No problem, I like supporting all the neat content creators I follow while others are happy to rip them off because they feel entitled to free content.

And don't give me the "support them on patreon" line because a) I already do and b) ain't no way the majority of you who pirate YouTube are donating money to everyone you follow.

[-] wreckedcarzz@lemmy.world 12 points 1 month ago

"pirate YouTube" lmfao

bet you're one of those people that pirate oxygen

[-] Vanilla_PuddinFudge@infosec.pub 8 points 1 month ago

I donate to the top percentile of those I follow, at least.

RedLetterMedia ain't getting ad revenue. They curse too much and Mike is an alcoholic.

but to put it plainly, I'm morally bankrupt on victimless crime and I know they're taken care of.

again, thank you.

[-] Ulrich@feddit.org 2 points 1 month ago* (last edited 1 month ago)

You're right, of course, however as consumers we're put into the position of having to support an absolutely atrocious corporate surveillance company AND creators, or neither. Creators are entangling themselves that way. Given the option, I will choose the latter every time. When creators want to make their content available on other platforms, I do support them there.

[-] Keeponstalin@lemmy.world 1 points 1 month ago

Money paid to Google also goes to supporting Project Nimbus, which is why Google is on the BDS list.

this post was submitted on 15 May 2025
937 points (100.0% liked)

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