I dunno I just feel like an insect protein bar all packaged up and retailed for a lot of money appeals to a certain demographic. This isn’t the blue shirt labour class buying this crap. They’re eating whatever their wife/husband made for them and then going home I guess. But I can definitely see upper-middle/upper class detached 5 bedroom house owning yoga aficionado buying this by the crate and giving themselves a pat on the back for being so “advanced”