marketing hype is pushing anything with AI in the name, but it will all settle out eventually

Agreed. "use it or be left behind" itself sounds like a phrase straight out of a marketing pitch from every single "AI-centric" company that pushes their "revolutionary" product. It's a phrase that i hear daily from c-suite executives that know very little of what they're talking about. AI (specifically generative) has its usecases, but it's nowhere near where the marketing says it is. And when it finally does get there, i think people are going to be surprised when they don't find themselves in the utopia that they've been promised.