Just like other aspects of commerce, we’ll see what the market does. I hate to say it that way, but that’s simply how it works. Look at what’s happening to McDonalds right now. They’ve been raising prices for years, now tariffs have made things even worse, and people have responded accordingly and go to McDonalds less. Ball is in their court.

Another good example is the recent news about Beyoncé no longer filling major concert venues. I know there’s a lot of factors going on in these situations, but the truth at the core of it is that prices finally went up to a point where a not insignificant portion of her audience noped out of the transaction. Simple commerce.