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Ubisoft Accused of 'Secret Data Collection' in Single-Player Games
(insider-gaming.com)
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It sounds more like the hairdresser writes down how many brunettes they've had as customers that week, or which styles are most requested.
More like, if you purchased an electric clipper, and it wirelessly sent a message to the company every time you used it, to let them know how long and where you're using it.
They already have purchase info, they don't need usage info. At least not for free with out the consent or knowledge of the customer.
The bastard!