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The Social Network That Can't Sell Out: Understanding Mastodon vs. Bluesky
(phillipjreese.com)
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There are brands moving there, that's how a place starts generating value or the perception of value. I saw the same shit happen with twitter and reddit back in the day, this is just the same cycle repeating.
Maybe, but for now the culture is extremely hostile to *brands*. They successfully bullied Adobe inc off the site