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submitted 2 years ago by alexiascylding to c/196

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[-] ken27238@beehaw.org 18 points 2 years ago

This is a textbook example of how to not do a rebrand. The only thing that has change on twitter is the logo, nothing else. Everything else is still twitter.

Then again this rebrand is right on the money for how Elon is managing twitter.

[-] Iceberg@lemm.ee 6 points 2 years ago

So right! A leading marketing professor at Northwestern is already breaking it down into the key lessons to learn from these mistakes:

https://timcalkins.com/2023/07/the-twitter-branding-debacle/

this post was submitted on 26 Jul 2023

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