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What do you think will the tech bros jump on next?
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I think a big part of the problem with NFT is that they are so abstract people don't understand what they can and cannot do. Effectively, with NFT, you have people that hold a copy of a Spiderman comic in hand and believe they own all forms of spiderman.
Essentially, when you boil it down, you can turn this into "it's provable that individual X has possession of NFT identifier x,y,z". It's kind of like how you can have the deed to a piece of property in your desk, but that doesn't prevent 15 people from squatting on it.
It's so abstract you can use it to fleece people. Even after 2 years of hype, people STILL do not understand them properly.
It isn't even that. It's is identifying which drawer in your desk the deed is placed, but there is no guarantee that the drawer contains the deed.
Now imagine trying to explain all this to the unwashed masses... it's no wonder the explanation they got was "buy this, it's going to the mooooon!!!!"