I think what they’re getting at is that so many trucks in North America are designed as passenger vehicles first and trucks second. Like, I’ve heard that it can be a struggle to get a two-seater with an 8ft bed and cloth seats but if you want a four-door luxury SUV with a tiny bed slapped on the back then there’s no issue besides the insane price tag for what is supposed to be an abused work vehicle. I love that the Ford Maverick is a thing and somewhat popular but it’s the same problem with its crossover-sized midsection and teeny bed.

People buy trucks like they can’t get a hitch attached for cheap and just rent or borrow a trailer when they need it once a year at most.