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TIL LU is not French but part of Mondelez since 2012 (i.postimg.cc)

submitted 9 hours ago by Blaze@feddit.nl to c/buyeuropean@feddit.uk

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https://en.m.wikipedia.org/wiki/LU_(biscuits)

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[-] inlandempire@jlai.lu 8 points 9 hours ago* (last edited 9 hours ago)

The factories are still in France though

LU France is a company in the Biscuits division of the American group Mondelez International (formerly Kraft Foods), acquired by the Danone group in 2007. The LU brand, whether under the Danone or Kraft Foods brand, is the number one biscuit manufacturer in France. It is also the number one in Europe for dry, sweet, and savory biscuits. Since its incorporation into the Kraft Foods group, the company has become the world leader.

The company consists of:

9 production plants: Besançon, Cestas, Charleville-Mézières, Château-Thierry, Granville, Jussy, La Haie-Fouassière, Toulouse, and Vervins;
2 central warehouses;
2 headquarters in Rungis and Vélizy.

https://fr.wikipedia.org/wiki/LU_%28biscuiterie%29

[-] Blaze@feddit.nl 8 points 9 hours ago

Interesting! Well, it's kind of a tough case. If anyone here knows someone who works for LU, how has things changed since they belong to Mondelez? Maybe there is a difference, but it's not like Kraft or Danone are pop and mom stores

[-] moitoi@lemmy.dbzer0.com 6 points 8 hours ago* (last edited 6 hours ago)

Mondelez is the former snack-food branch of Kraft food. They renamed it and it went an independent company.

Kraft Group stayed for the grocery branch. Eventually, Kraft Group and Heinz merged into Heinz Kraft later.

If they was a change, it would be between Danone and Kraft. It's not the same management culture.

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this post was submitted on 15 Mar 2025

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