Sure because they're sponsored by billionaire and they're saying there is not Caesar in their platform. They can say whatever they want to attract users and money so when billionaire get bored they can run ads or harves users for AI.

Their technology is rooted by design but they try hard to explain it's not. Like

"users could just leave — without losing their identity or data.”

But Jay there is no place to go.

"You can really build anything,"

Yeah sure, if you're homeless just buy land and build home but remember it needs to be as big as ours.

"The key to what we’re doing is shifting power back to users and developers,"

No you're shifting to open core, your patron Jack is using it's power to influence media to give attention to Bluesky as alternative to pursue his dream. It's not people's dream. It's Jack dream. At some point some financial advisor will say to Jack. We hit enough users to change ToS given that 20% users will leave we're still fine and will make profit. Just by profiling they can do it. They have all the data in one place so they can do whatever they want.

But it's just people who believe that Bluesky is a good boy.