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this post was submitted on 23 Jul 2023
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Not sure if you read the article but in this specific instance I believe they are denouncing studios ability to copy their likeness and voice without their consent. Think deepfakes and simulated voices such as elevenlabs’ AI voice tool. That is something that is actively being tested and actors and voice actors want control of how their likeness and voice are used.
I think this is a reasonable and valid argument and should be protected.
I read the article but felt writing a "generic" comment about AI as various studios also wants to replace writers with AIs. I've been thinking about this for a long time.
I actually wonder why, to play devils advocate a bit.
If I'm watching a film and it's starring, say, Arnold Schwarzenegger part of the deal is I'm getting him specifically. The whole package. An AI that looks like him isn't the same thing at all, and can't be said to be starring him.
But his face or his voice isn't valuable on its own - it's his reputation as a good actor. That's why he's paid the big bucks.
Say the studio has an AI that can replicate an actors acting ability perfectly.. they don't.. but let's say they do one day.. Why would they need the face? Once you can generate an near infinite number of good actors, individual personalities don't mean a lot.
You said it perfectly, it's his reputation as a good actor, not the good acting itself. Stars get payed a ludicrous amount of money, you can easily find a decent actor for less and have plenty to spare to train them up.
The face is everything, they plaster it all over the advertising and it works. People will talk about the new movie: "oh and it has actor C in it" "in that case I'll take a look"
Let's say you have a Terminator video game.
If made today, that might look like 20 hours of gameplay preplanned with main story writers featuring expensive voice actors. And then another 40 hours of side content with less expensive talent.
But what if soon you could have a game that still has around 60 hours of gameplay, but no playthrough was exactly the same. Because while everyone has the same core 20 hours main story, the side content adapts to the things you focus on and enjoy.
Hate lore but love combat? Arnold will take you to the future to help fight in the first robot war.
Love lore and hate combat? He acts as your bodyguard in a more thriller paced sequence infiltrating Dyson labs while hiding from another robot hunting you.
With adaptable generative tech powering pipelines, you might end up with a thousand hours of different content pulled into a 60 hour experience that changes based on the player.
I think many currently can't really comprehend just how crazy the future is going to be.
Now - the best way to do this is have Arnold paid for both the primary work and the extended content, and have his involvement in making sure the extended content stays true to his performances.
As for getting rid of humans entirely - while that will likely happen for small roles, big stars have a marketing value that AI won't be able to match until it walks red carpets, appears on talk shows, and gets mentioned in gossip tabloids.
Arguably already many big stars decrease the quality of voice acting roles vs voice actors, but they still get the jobs because more people buy the movie/game due to the big name.