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this post was submitted on 28 Feb 2025
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The problem is that wotc really didn't want to raise prices past $3.99. Pack prices hit $3.99 in 2006, and stayed there for nearly 20 years. They raised distributor prices in 2015 without changing MSRP, and then got rid of MSRP (and raised prices again) in 2019.
A pack of Alpha, a pack of Urza's Saga, and a pack of Khans of Tarkir all have roughly the same inflation adjusted retail price: ~$5.50 in 2025 dollars, which is conveniently the current MSRP for Magic IP sets.
For whatever reason, they've found all sorts of excuses for the price increases (all of which they actually control) but never blamed inflation, even though that's actually a reasonable explanation.