I don't think people are assuming that. People where assuming that Framework only made tech where repairablity was going to be the main focus because that's how Framework presented themselves. So if Framework wants to branch out to tech that's not strictly repairability focused it'll take time for consumers to adjust their expectations of Framework.

Its like when Ferrari puts out a $200 T-shirt, people will be like "stick to cars Ferrari lol". But, turns out Ferrari actualy makes almost half their money selling keychain and $200 T-shirts.