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I got an ad.... in the paid version of new york times.
(gregtech.eu)
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
How do you apply this in the context of news articles?
Bypassing adblockers, paywalls etc. are often called 'theft' by mainstream media and their corporate owners. So adblockers (such as uBlock Origin) and similar methods, by the media owners' own definitions, can be considered piracy though that definition should be disputed as merely viewing a web page doesn't deny it from others.