I hear your point but also it might be a mostly first world thing. So kinda like comparing local country music artists to Michael Jackson. Maybe other 3rd world denizens can chip in but here (so this is purely anecdotal) but in my corner of the world, we watched movies and series and played games and shit like we would've pre social media.

Personally I'm not even sure what Tiger King is (and not that interested in finding out either, if I'm being honest) and if I go outside and ask around here, I'm not sure how many answers I would get. Possibly I'd get an answer once school is out and kids are around, I guess.

Edit: just to add, I hope this doesn't go the same way as the time I was trying to explain to Americans that the NBA really isn't this global phenomenon in every household and that John Cena is probably more famous here.