When the Ford F150 Lightning launched last year, it promised to be the first electric pickup truck that was, in at least some trim variants, designed for work first and foremost - without breaking the bank.

But multiple price hikes over the last year has placed it out of reach for many buyers.

Earlier this week, Ford announced price cuts across the F150 Lighting family that reduce MSRPs by as much as nearly $10,000. But does this make the F150 Lightning a bargain or not?

00:00 - Introduction 02:15 - Ownership Disclaimer 02:50 - Some History 06:21 - Plant Upgrade 06:51 - New Pricing 07:24 - How the new pricing compares to other electric pickups 08:55 - Comparing gasoline to electric variants 12:56 - Nikki's personal verdict on her own F150 Lightning Lariat Extended Range 14:03 - Is it a good deal? (And other questions) 15:18 - Thanks, and Goodbye!

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Script: Nikki Gordon-Bloomfield, Kate Walton-Elliott Presenter: Nikki Gordon-Bloomfield Editor, Colorist: Michael Horton Art and Animation: Erin Carlie Producer: Nikki Gordon-Bloomfield © Transport Evolved LLC, 2023

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