Because people have an intuitive feeling about how much 1 kW is, because they use devices with a power rating in Watt and have a feel for how powerful a device is at what rating. People also know exactly what an hour is. So it makes sense to think about a device of 1kW running for 1 hour, people have a good sense of how much energy that is in daily use. Since most energy bills are also in terms of kWh, people also have a good sense about the costs of that energy.

Given the popularity of the unit, I think people like it, otherwise a different unit would have been used already.