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Human thought crawls at 10 bits per second, Caltech study finds
(www.techspot.com)
This is a most excellent place for technology news and articles.
From a cursory glance it seems at least quite close to the definition of a bit in relation to entropy, also known as a shannon.
If it's not re-defining the term then I'm using it like the paper is defining it.
Because just understanding words to respond to them, ignoring all the sub-processes that are also part of "thought" and directly impact both your internal narration and your actual behavior, takes more than 10 bits of information to manage. (And yeah I do understand that each word isn't actually equally likely as I used to provide a number in my rough version, but they also require your brain to handle far more additional context than just the information theory "information" of the word itself.)