Aside of the lack of ads, I now depend on Aurora Store for batch app updates because the cocksuckers at Google Play have allowed devs to force app version updates even when you have disabled automatic updates for that specific app.

Ok this is actually pretty cool. So I gave this a try and what I found in the first few mins of using it:

• you can login anonymously or with your own Google account (anonymous logs you into one of their shared Gmail accounts which personally I don't like the idea of)
• it manages all existing apps too, so you can use it as a drop in replacement for the play store.
• Updates aren't as well, there doesn't appear to be a background update option as android requires you to confirm if you wish to install the update for each app.

Overall solid app. I don't spend a lot of time in the PlayStore so the ads themselves don't bother me. The moment though I begin getting pop up ads / notifications I'll be jumping to this full time though

What is the difference with F-Droid?

~~Um ... can I sign in with my google account?~~

It appears that I can, wonderful.