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Has YouTube experienced enshittification?
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this post was submitted on 29 Oct 2024
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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The goal is to make you click and anything that could stop you is considered a problem. I'd say it's a short term strategy that will lead to long term failure but I'm not sure anymore. Tiktok and Instagram are feeding their users a bunch of trash too and it still works.
Instagrams shows you the date and views/likes. Also 20 seconds cat videos or two minute talk video are vastly different to 10mins to 4 hours youtube videos. The time "lost" by wathcing the wrong thing is just very different.
How much time are people looking through the homepage instead of watching videos?
If youtubes goal was to make people only watch the begging of an episode, which has the most ads(i think, i havent seen an ad on youtube in a long time), why are they promoting videos that make people watch for longer?