SpaceX is highly successful, but yeah Hyperloop is not the best reference, but I think cargo airships as a business is closer to SpaceX in terms of market fit.

Hyperloops business model is to scoop up funds meant to develop technology to combat climate change. It's Teslas business model, too. It definitely makes me skeptical right off the bat. It's just a matter of if the airships are like electric vehicles (oversold climate harm reduction, but likely still a harm reduction), or if they are like hyperloops (complete scams that can be defeated with high school level math).