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Telly starts shipping its free ad-supported 55-inch TVs
(www.theverge.com)
This is a most excellent place for technology news and articles.
Article I read says it'll have sensors that can detech how many people are in the room; didn't get to read the full T&Cs but you'd imagine the team behind this product has gameplanned for how people will try and circumvent whatever protections they added MacGyver style with what's around the house.
Someone absolutely will figure out a way to hack it... it'll be patched, people will be fined (or attempt to fine), the cat & mouse game will continue.