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Donation strategy: how do you allocate your donations?
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Wikipedia is a very profitable company. They don't need as many donations as the make it seem.
Do you have a source to back this? Not to say I don't believe you but I am legitimately curious
I disagree with the use of the term "profitable" because it's a non-profit and so donations aren't going to investors or anything. Wikimedia is very transparent and efficient with donations according to Charity Navigator. That said, they do take in more in donations every year than they pay in expenses. See the financial reports they make public.
I think it's healthy for them to accrue a decent amount in case donations go away for one reason or another. I looked through that report you linked and I don't know how to make sense of whether or not it's a reasonable amount they've got sitting in the bank, to be honest.
Noted thanks