Engagement on Instagram's Threads Has Cratered (gizmodo.com)

submitted 2 years ago by _Frog@feddit.ch to c/technology@feddit.ch

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Time spent on the app dropped over 50% from 20 minutes to 8 minutes, analysts found.

Sensor Tower Data suggests that on Tuesday and Wednesday, daily active users dropped 20% from Saturday while time spent on the platform fell 50% from 20 minutes to 10 minutes. Similarweb’s data reportedly paints a picture equally as grim as daily active users dropped 25% from a peak on July 7 to Monday, while time spent on the app dropped over 50% from 20 minutes to 8 minutes.

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[-] ForgetReddit@lemmy.world 4 points 2 years ago

It’s infuriating that if you accidentally tap the home button all the threads you would have otherwise read disappear forever. The app desperately needs a chronological option. Everything disappears so fast on it.

[-] ohlaph@lemmy.world 5 points 2 years ago

How else can they show you more ads/sponsored content?

[-] ForgetReddit@lemmy.world 3 points 2 years ago

I get what you mean but there are no ads or sponsored content yet on threads

[-] ohlaph@lemmy.world 3 points 2 years ago

Oh, gotcha. I figured they would have dirtied it already.

this post was submitted on 15 Jul 2023

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