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Meta Threads engagement has dropped 50% in a week
(www.nbcnews.com)
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this post was submitted on 14 Jul 2023
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That is likely a benefit but let’s be honest the real reason is that a web version would require a lot of additional overhead especially to staff enough engineers.
A web wrapper for the platform would be effectively no effort, especially for a company like Facebook. The difficulties would be losing out on tracking data and dealing with annoyances like adblock
I wouldn’t be surprised if they are working on something now and just wanted to get the app out as an mvp.
This makes no sense honestly. Making a captive web app is easier than supporting two apps.
Easier doesn’t mean better though.