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Peloton announces $95 “used equipment activation fee” (arstechnica.com)
submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world
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  • Peloton is introducing a $95 "used equipment activation fee" for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
  • The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
  • Peloton's hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
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[-] solrize@lemmy.world 80 points 5 months ago

This is about an exercise bike, right? Why the heck is there so much nonsense surrounding it?

[-] cygnus@lemmy.ca 88 points 5 months ago

Because it's an exercise bike ✨on the internet✨

[-] NatakuNox@lemmy.world 13 points 5 months ago

Why make crazy amounts of money on a stationary bike only once? When you can every time they want to use the bike? Capitalism innovation for the win baby!!!

[-] dch82@lemmy.zip 8 points 5 months ago

The F in IoT stands for Freedom

[-] underwire212@lemm.ee 24 points 5 months ago

They hired some PR firm that did a really good job of marketing the enshitification to a specific demographic (high income millennials)

[-] Donkter@lemmy.world 24 points 5 months ago

Peloton is designed for rich people. They don't say it explicitly because thar ruins the illusion, but the bike is meant to be a status distinction. You may only own it if you're eager to be seen as someone who spends too much money on an exercise bike.

[-] solrize@lemmy.world 6 points 5 months ago

Ah thanks. Though for enough $$ they could get even more status with a vintage Cinelli track bike and some Weyless rollers. I mean I'd be impressed if I saw that. Unlike with the Peliton.

[-] catloaf@lemm.ee 6 points 5 months ago

That doesn't have brand status.

[-] solrize@lemmy.world 5 points 5 months ago

Cinelli is a much more prestigious brand than Peloton, heh.

[-] catloaf@lemm.ee 9 points 5 months ago

To you. Not to the people that they're trying to impress.

[-] solrize@lemmy.world 3 points 5 months ago

Yeah I guess I'm showing my age. Still though, there must have been other fancy bikes after I got out of highschool.

this post was submitted on 23 Aug 2024
587 points (100.0% liked)

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