they loudly advertise positions they know are controversial because it's a win/win for them. someone confronts them? they have a claim of being victimized for their beliefs and quite possibly the chance to violently defend themselves and become famous conservative celebrities like Rittenhouse. if nobody confronts them? they feel like strong powerful men because "everyone is too scared to come face them". this is probably the only time in their lives they can feel like strong successful males like this, so it becomes an addiction. it leads to more and more garish advertisement of controversy to get either one outcome or the other.