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Reddit is getting rid of its Gold awards system
(www.theverge.com)
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this post was submitted on 14 Jul 2023
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After they introduced several other awards except gold, the awards completely lost its meaning (and value) in my eyes. I still remember the bliss I felt the day I discovered Apollos "hide awards"-setting.
It wasn't that bad, gold just signals that the comment is good (intensity), but some of the other awards made explicit the way in which it is good (hue/flavour) e.g. funny, informative, creative, sarcastic...I actually liked the award system (even if I always was a bit suspicious of who was giving them and what their intentions were)
A few years ago, when the only award available was gold, I used to occasionally buy gold to award comments I really like. Back then buying gold was the only monetization in reddit so it was pretty well received. I stopped doing that around the time they implemented coins and ramping up ads.
I remember when people on Reddit would downvote immediately if someone used an emoji in the comments and then proceeded to pay for awards that are pretty much just emojis.