To be honest, they seem to be taking a very media literate approach (impressively so, they definitely learned some stuff about YouTube and how to do this kind of thing) to this whole thing, so I kind of get the "farming for views" stance.

But I get it since that means they are actually getting traction instead of just being a thing that drama YouTube talks about for a week and gets swept under the rug. The video notes he's a very powerful figure in a relatively small town, so they need media pressure on their side.