Or you can just purchase any of those features permanently

The subscription model for features on a car is shitty for a host of reasons, but at least they're still offering the option to buy them outright like normal. If you really value ownership then at least you can purchase the car and buy these addons up front.

I'm going to go against the grain here and say I do see why they think doing this could be attractive to customers. I'd wager to say that ownership of their vehicle isn't a priority, just look at how many people lease their cars now vs buying outright. This is a market that will have the car and replace it within 3 years. So these type of people may purchase upfront an extra they absolutely do care about and must have, but if there's something else they're a bit unsure of, they could leave it off, get the subscription for a month to try it, and then decide if they want to continue on a longer plan to keep the feature.

I mean I know all car companies are going to do this so this is a tangential point but why the hell would you buy an audi anyways?

Their reliability scores are fucking atrocious on audis.

The only thing german engineering is actually superior at is generating ultra rightwing nationalism.

Hard pass. I'm not going to own a car that spies on me or requires a subscription for something that's already in the fucking car. Eat shit.