These companies planning to become unnecessary middlemen between you and ChatGPT seem to be kind of short sighted. If you're not providing your own (often stupid) insight then what do you really provide beyond writing prompts and saving the result on your site.

we’ve replaced all of our writers with large language models acting as writing assistants. Let’s see if anyone notices…

I think more and more "news" websites will do more and more if this. If a sites primary driver is not quality or accurate reporting or blogging but clicks for traffic you can expect more to follow suit.