This is why I refused to ever buy cable: I am not going to pay for a service that forces ads on me. One or the other fuckers.

Yarrr!

They should also make people watch add bofore they are handed their Amazon Prime order. Unless they pay for the higher tier subscription.

Anyway, good to know that Amazon is finally doing something to fix its fledgling revenue from Prime.

Scamazon

Got prime when Grand Tour came out. Now that we get two episodes a year if lucky not worth it anymore. Get better service with Instacart for delivery anyway.

Cable is starting to look reasonable with all the subscription services and ads out there now

I'm surprised this didn't happen sooner.

A year of prime costs about the same, or less, than every other ad free streaming service and prime video is only one of its benefits.

"Commercials in movies and series will be introduced in the U.S., UK, Germany, and Canada in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the year."

So rest of the world is safe from this at least until 2025?