Prime is still worth it to me for the free shipping, but I won't be watching their video if I have to watch ads and I certainly won't be paying extra for the privilege of not having to watch them.

Oh awesome, great for users. I hope they increase the price of prime again with it!

So ads, charging for shipping on many products, and costing $140 a year? Hmm.

I have had prime for a decade and never once watched their content on their platform. WEB-DL baby

Prime Video was my favourite =(

For the first time I was contemplating cancelling my prime subscription,but now I believe the contemplation is over.

I keep forgetting that I have Amazon video.

It's trash.

This might make me reconsider my prime subscription. I already find prime video a bit lacking but combined with free shipping I find the service as a whole worth paying for, however I’m not sure I order enough for free shipping alone to be worth it

They already show ads though. Just for their own content after every episode.

It's made me stop using their service because it's annoying enough as it is.

Also those make me despise the advertised show and refuse to watch it already.

I was contemplating to subscribe to Prime as they have some interesting (for me) exclusive stuff, but was hesitating to add just another subscription.

Thank you, Amazon, to make the decision so easy - if even a paid subscription is riddled with ads, it is a 100% no-buy for me.

yarr

Crappy move Amazon. Real crappy