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submitted 1 year ago by misk@sopuli.xyz to c/technology@lemmy.world
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[-] autotldr@lemmings.world 7 points 1 year ago

This is the best summary I could come up with:


Senior YouTube staffers are reportedly worried that its TikTok competitor, Shorts, may eat away at its long-form content, which has for almost two decades been its primary bread and butter, according to The Financial Times.

As FT points out, YouTube’s ad revenue, though recently improved, had been on a downward year-over-year slide for three straight quarters.

YouTube is still figuring out how to reap more ad money from Shorts.

Its long-form content lets it show more ads per video, but as short-form content gradually takes over, content creators themselves are uploading fewer long videos, FT writes, citing YouTube staff fretting about internal figures.

Keeping up with that means adding features like AI summaries and NFL highlights, and even making compromises elsewhere in Google’s business to keep other industries happy and supportive of the service.

It also means investing in Shorts’ creators and incentivizing them to make exclusive content for YouTube’s service.


The original article contains 169 words, the summary contains 151 words. Saved 11%. I'm a bot and I'm open source!

[-] FireTower@lemmy.world 7 points 1 year ago

Since they added it I've moved over to revanced which allows you to remove it.

[-] malloc@lemmy.world 6 points 1 year ago

Then in 10 years when some disrupting service releases “ephemeral” video clips that last <1 ms and get deleted; and YT implements it. The YT veteran staff of the future will think that is ruining YT shorts

[-] Dick_Justice@lemmy.world 5 points 1 year ago

I enjoy YouTube Shorts a great deal. It could definitely be easier to curate your feed than it is, but I have a great deal of intractable pain at all times, and I like the fluffy format. It's easy to digest and understand and move on to the next one when my attention span is completely destroyed by the constant intense pain. Sometimes it's the only thing that gets me through the day.

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[-] doggle@lemmy.dbzer0.com 5 points 1 year ago

They're well on their way. I've gotten an extension to block them on desktop. I bet revanced can do it on mobile, too

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[-] gummybootpiloot@lemmy.world 5 points 1 year ago

I don't think it's going anywhere. People get lost in shorts really quickly, especially on your phone. It's the algorithm being able to decide who you are and how to get engagement out of you at a much faster rate then regular videos.

Nobody asked for this, nobody wants it on youtube. But it keeps people on the platform longer and it feeds the algorithm fast. So it's not going anywhere

[-] cloud@lazysoci.al 5 points 1 year ago

We can only hope

[-] CryptoRoberto@sh.itjust.works 5 points 1 year ago

YouTubers already become a steaming pile of shit, the shorts being pushed in your face constantly is just a symptom. Their algo, content and ads are just horrific. I used to surf YouTube a ton, now I only go when I'm looking for specific instructional type videos, maybe a review. Watch that and leave.

[-] UnculturedSwine@lemmy.world 5 points 1 year ago

I ducking hate how they removed functionality from them. They don't show when they were posted, you can't speed them up or slow them down, they repeat forever which is annoying if your going through the comments, the buttons being on top of the video obscures it, I can't cast them to the TV from my phone (which is weird because it will play them if I select them directly from the TV app), it's just a terrible UX overall. I never swipe up and I'm starting to get annoyed with how cumbersome it is to exit out to watch regular videos once I've watched the short I clicked on. I really don't understand why YouTube wants to sacrifice everything that makes it great to be more like tiktok. If I wanted that format, I would go to tiktok.

[-] ObviouslyNotBanana@lemmy.world 5 points 1 year ago
[-] Usernameblankface@lemmy.world 4 points 1 year ago

Sounds like old guys complaining about the new move their employer is making.

[-] CmdrShepard@lemmy.one 4 points 1 year ago* (last edited 1 year ago)

Sounds like the old guys at work questioning why the 70 year old CEO started dressing like a teenager, hanging out with young women, vaping, and driving a Subaru WRX to work.

This content is better suited to TikTok and YouTube meddling with stuff like this, especially with regards to their algorithm, has killed tons of valuable types of content in the past.

[-] dipshit@lemmy.world 4 points 1 year ago

There are only about 100 shorts in total on youtube, it seems. I would get 1-100 and even though I’ve disliked all of them, or clicked “don’t show me this channel again”, It will start back at #1 after I reach 100. It’s really, really bad, and most of the shorts videos are advice on how to start a powerwashing business.

[-] meekah@lemmy.world 5 points 1 year ago

what? that's not my experience with shorts at all. There are plenty of different shorts, and I have no repetition (aisde from the regular copycats). Maybe the algorithm is like "dont like what I'm giving you? well fuck you too" lol

[-] HawlSera@lemm.ee 3 points 1 year ago

As right as they are, I still can't help but think "To be fair Youtube was ruined when you let Viacom write the playbook for it."

[-] Appoxo@lemmy.dbzer0.com 3 points 1 year ago

I think they are a great addition for the short 1 minute ideas some youtubers have that may as well be posted on their 2nd channel.
Imo it could be improved with a landscape option and longer than 1min vids.

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this post was submitted on 03 Sep 2023
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