They were eligible for a brand new phone after 24 months if they recontracted for another 24 months. If they decided to unsubscribe during months 25-48, they'd be on the hook for the remaining cost of the phone. I mention this because at least for where I am, this is the default position - this decision would just mean the user needs to get their brand new phone on a contractual repayment from a provider other than Google.

I actually don't think anyone used it. The issue is Google didn't allow you to go back and add it within a certain time of your purchase. It also wouldn't let you purchase it at checkout with a new Pixel if you were already paying for one of the subscriptions it was composed of.

I think the other issue is most people aren't upgrading back to Pixel and most of their users are new and unsure if they will continue with Pixel. Personally, meh. Google kills something that isn't profitable and it's clear it wasn't being used as intended or gaining as much traction as they thought it would. On top of that it was just kind of a mess. If I buy a Pixel from Google why don't I have a week after my purchase to at least add Pixel pass.

I love my Pixel and I have had every Pixel except the 5. I will continue to buy them with or without this pass.

Man? A lot of these comments are so damn negative.

For the record I am one of the few Pixel phone users that has had every Pixel but the 5 and I wouldn't switch and don't plan on switching.

I have just about everyone Google products in my home from Nest Hubs to Nest homes, Pixel buds, Pixelbook, etc.

Don't this mess with consumer laws ? People who had paid for this should definitely sue.