"The king is dead, long live the king".

Or: Same shit, different wrapping.

I mean why is this surprising? Custom domains are a very niche thing; the majority of people don't know or don't care.

Why is he doing that? Is he competing with Elon Musk on stupidity?

That's all well and good, but the problem remains: Namely, the fact that Meta earns far more every day than all companies worldwide earn from the sale of T-shirts put together - much, much more. And Meta pretty much doesn't even sell anything physical (Oculus, c'mon). They mainly just sell massive reach for advertisements and PR (influencing opinions). In addition they sell, the personal data of users to make that work devilishly acuarate. As long as the vast majority doesn't care how this business model works and what power the centralization of attention actually means even for their own reality, nothing will change, I'm afraid.

What about "Tu quoque, Brute"?

I bet that if you tell Markie that Caesar was a probably bisexual man affected by mini-strokes and/or epilepsy, he would make those t-shirts disappear in a minute.

Ignorance is bliss.