612
YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)
submitted 11 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world
174 comments fedilink hide all child comments
  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
(page 3) 50 comments
sorted by: hot top controversial new old
[-] Usernameblankface@lemmy.world 5 points 11 months ago

Reloading usually works, but gets old.

Mobile Firefox seems to still work

This is really putting a dent in my enjoyment of YouTube

[-] clubb@lemmy.world 4 points 11 months ago

I am experiencinf this. The ads are unskippable, and they replace the video until they end

[-] csm10495@sh.itjust.works 4 points 11 months ago

In theory this could be beaten by using a link to a timestamp at 1 second in. If it starts at 0, it's an ad.

[-] michael_palmer@lemmy.sdf.org 2 points 11 months ago

It seems that Youtube's IT department has decided to utilize the budget and show investors that they are not getting paid for nothing. After all, Youtube is only testing a new type of advertising, and there are already a dozen solutions to the problem in the comments.

load more comments
view more: ‹ prev next ›
this post was submitted on 13 Jun 2024
612 points (100.0% liked)

Technology

69999 readers
4209 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 2 years ago
MODERATORS
L3s@lemmy.world
enu@lemmy.world
technopagan@lemmy.world
L4s@lemmy.world
L3s@hackingne.ws
L4s@hackingne.ws