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As Twitter destroys its brand by renaming itself X, Mastodon user numbers are again soaring | TechCrunch (techcrunch.com)

submitted 2 years ago by adonis@kbin.social to c/fediverse@lemmy.world

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As Twitter ditches its iconic branding in favor of owner Elon Musk's favorite letter "X," its open source competitor Mastodon is once again seeing usage numbers soar.

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[-] Potato_in_my_anus@lemmy.ml 10 points 2 years ago

This is just another of Elon's stunt to increase traffic to Twitter.

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[-] voxov7@lemmy.world 9 points 2 years ago

Why aren't posts on mastodon called "toots"?

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[-] WhoRoger@lemmy.world 9 points 2 years ago

Is that why I've seen more people today wanting to bitch about politics in completely random threads?

[-] kaotic@lemmy.world 7 points 2 years ago

Elon has no idea how to run a social media company. At this point he's just trying random shit hoping it will work. Get the platform operating successfully again and then worry about branding...

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[-] gravitational_anomaly@lemmy.world 6 points 2 years ago

this is sooo complicated

It is, objectively, significantly more complicated, though.

[-] tabular@lemmy.world 6 points 2 years ago

When is rebranding ever good for users/consumers?

[-] ren@lemmy.world 7 points 2 years ago

Most rebrands keep an element of the original or adopt how the customer refers to it. Think Dunkin dropping “Donuts” and Kentucky Friend Chicken becoming KFC.

All good.

But for Dunkin Donuts to suddenly rename itself “Place” - not so good.

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[-] CharlieAus@lemmy.world 6 points 2 years ago

Addiction it is. They think they are advocating for health and social justice. But they're not. They're just addicted to Twitter/X. I mean... it's owned by someone who pays fascists to post on there, but they are still there? WTAF?

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