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Majority of Americans now use ad blockers
(www.theregister.com)
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this post was submitted on 28 Mar 2024
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I mean, many (several?) sites tried optional subscriptions where you pay to get rid of ads, but that doesn't seem to have worked. Judging by the fact that most sites that have subscriptions instead of ads use pay walls.
People have come to expect free access, so if you can easily use an ad blocker, why would you choose to pay to remove the ads that a blocker removes for free.
Something I think is interesting is that, in order for companies to adopt these better non ad reliant models, they would have to dramatically scale down.
In a climate where ad and clicks = revenue, your solution is to scale as large as you can and pump out content to maximize views. But that wouldn't work under normal models
As does the entire financial sector