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This is a most excellent place for technology news and articles.
It feels like for every small step taken towards a decentralised social network we get a giant leap back to centralised networks run by surveillance capitalist billionaires
21st century people have only ever known capitalist control, they can't help it
Eh, it also helps that it's from a recognisable brand that people already understand. Decentralised social networks have a long way to go to meet the elevator-pitch test, as it were.
Not to say that it makes it any less bad, but just that it's at the very least understandable - I can easily see the "average person" saying "I want to leave Twitter" and just picking something is relatively similar, with a single logon page that just works out of the gate.