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submitted 1 year ago by MicroWave@lemmy.world to c/news@lemmy.world

Tom Hanks has warned fans that an ad for a dental plan that appears to use his image is in fact fake and was created using artificial intelligence.

In a message posted to his 9.5 million Instagram followers, the actor said his image was used without his permission. “BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it,” Hanks wrote over a screenshot of a computer-generated image of himself from the clip.

The Oscar winner has expressed concerns in the past about the use of AI in film and TV, although he has not shied away from approving digitally altered versions of himself in film.

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[-] MTLion3@lemm.ee 90 points 1 year ago

Aaaand it’s happening just as we all predicted. Stealing likeness in a whole new way

[-] MeccAnon@kbin.social 30 points 1 year ago* (last edited 1 year ago)

Right? I remember watching some time ago a AI-generated video of an actress - I think it was Kirsten Stewart - doing a monologue. It was eerily undistinguishable from reality. This is happening, and actors have all the rights to be upset by it until proper compensation rules are in place.

[-] FigMcLargeHuge@sh.itjust.works 30 points 1 year ago

I think this goes deeper than just actors compensation. This will take things to a new level when this hits courtrooms. Imagine sitting there watching a video of you doing something you never actually did entered into evidence.

[-] Rhaedas@kbin.social 13 points 1 year ago

Captain Kirk in "Court Martial".

"But...that's not the way it happened."

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[-] BolexForSoup@kbin.social 23 points 1 year ago

Even as a professional editor for over a decade who is actively looking for them, it is becoming increasingly difficult to tell what is AI generated and what is real. I’m right most of the time, but most of the time is only like 75% of the time. And again, this is when I am actively looking for them. And the tech is only getting better.

[-] BraveSirZaphod@kbin.social 8 points 1 year ago

Society is going to have to adjust to actually demand some proof of authenticity when it comes to content like this.

The good news is that techniques like public-private key cryptography do actually provide a way to do this, so at least on the technical side, this is a solvable problem. The harder part is getting people to question content that they want to be true, like political propaganda that affirms their own beliefs and biases.

Just imagine the mess we'll be in when you can just generate an unlimited amount of videos of some disliked minority committing fake crimes and send them directly to people that you know will be receptive to radicalization, since you've already identified them through data brokers and targeted advertising.

Maybe this is just me getting older - hell, it probably is - but I'm getting more and more detached from tech in general and trying to find more meaning and enjoyment in real-life interaction, community, friendships, and connection, as well as more physical hobbies. I'm not convinced that humans are really equipped to mentally handle the world we're creating, and I'm finding myself not wanting much to do with it.

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[-] MargotRobbie@lemmy.world 87 points 1 year ago* (last edited 1 year ago)

As a famous celebrity who has to deal with this a lot, here is an easy guide to tell real celebrities accounts from fake celebrities accounts on the Internet: Ask yourself, would it make sense for the real celebrity to promote these product on social media?

  • Does it make sense for Academy Award winning character actor Tom Hanks to promote a random dental service? No, therefore, that is a fake account.

  • Does it make sense for pop superstar Taylor Swift to promote her latest re-recorded albums on her social media? Yes, therefore, that's a real account.

  • Does it make sense for Academy Award nominated actress Margot Robbie to promote her latest movie on her first personal social media account in years? Yes, therefore, that's a real account.

  • Does it make sense for Matt Damon, Tom Brady, or Kim Kardashian to promote cryptocurrency on their social media despite never showing any interest in technology before? No, therefore, these are fake accounts.

  • Does it make sense for Elon Musk, the richest man in the world in his 50s, to act like an immature middle schooler and post bad memes on the Internet to sell a cryptocurrency based on a dead meme? No, therefore, that's a fake account.

This method works every time.

[-] soloner@lemmy.world 34 points 1 year ago

Does it make sense for Margot Robbie to point out what kind of accounts may be real or fake, including her own account in the example? Yes. Therefore it is a real account.

Thanks Margot!

[-] MargotRobbie@lemmy.world 22 points 1 year ago

You're welcome, soloner. Now, would you guys help support our strike and the livelihood of the majority of actors by buying a shirt or a mug? Here's your chance to look like a real celebrity.

http://sagaftra.org/official-sag-aftra-strike-swag-available

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[-] wolfpack86@lemmy.world 17 points 1 year ago

I appreciate that not only does Margot Robbie want to entertain me, she wants to educate me. True renaissance woman.

[-] mateomaui@reddthat.com 12 points 1 year ago

Matt Damon

unclear

wasn’t he famously roasted for being part of that Crypto.com ad?

[-] MargotRobbie@lemmy.world 11 points 1 year ago

That's another joke. The other two for FTX and EthereumMax respectively.

[-] mateomaui@reddthat.com 6 points 1 year ago

oh lol, I didn’t even get to Brady and Kardashian, was stumped on Damon, well played overall

[-] ShustOne@lemmy.one 6 points 1 year ago

People made fun of the ad and the lines he said but people also don't understand that he didn't write it. Crypto.com was already going to fail by the time their crazy expensive ad came out. Matt Damon on the other hand seems to be doing just fine.

[-] mateomaui@reddthat.com 6 points 1 year ago* (last edited 1 year ago)

He’s an actor, so I don’t think anyone actually thought he wrote anything he said on that ad, but it was an endorsement, which is more difficult to parse whether or not he actually invested in or supported it. And, probably like most people, I didn’t care enough to read in depth about it afterward.

[-] guacupado@lemmy.world 11 points 1 year ago* (last edited 1 year ago)

I didn't see anything in the article about it, but is Tom Hanks not suing these people?

Does it make sense for Elon Musk, the richest man in the world in his 50s, to act like an immature middle schooler and post bad memes on the Internet to sell a cryptocurrency based on a dead meme? No, therefore, that’s a fake account.

This actually would make sense for someone like Elon Musk.

[-] MargotRobbie@lemmy.world 16 points 1 year ago

... That's the joke. Dogecoin.

[-] TimewornTraveler@lemm.ee 9 points 1 year ago

I love that this account still exists

[-] misanthropy@lemm.ee 8 points 1 year ago

No way you're actually Margot, there's no girls on the internet

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[-] Arcania85@lemmy.world 8 points 1 year ago

Seems to work 4/5 times if you ask me

[-] millie@lemmy.film 7 points 1 year ago
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[-] Zink@programming.dev 7 points 1 year ago

As intelligent as she is beautiful, folks!

[-] JonDavie@lemmy.flatcaptech.com 6 points 1 year ago

Does it make sense for an internationally recognized actress to come into the Fediverse to explain too notch level critical thinking....hmm. Agree with the points - yep. Think it's actually Margot Robbie - doubtful.

I'm just applying the above rules

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[-] magnetosphere@kbin.social 65 points 1 year ago* (last edited 1 year ago)

…although he has not shied away from approving digitally altered versions of himself in film.

Besides being irrelevant, does this seem a little bit judgmental to anyone else?

[-] Skua@kbin.social 53 points 1 year ago

Whoever wrote that apparently doesn't understand consent

[-] snooggums@kbin.social 25 points 1 year ago

Tom Hanks was asking for it.

[-] ivanafterall@kbin.social 12 points 1 year ago

If he didn't want to be digitally altered, he shouldn't have given us the idea.

[-] Fester@lemm.ee 9 points 1 year ago
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[-] flossdaily@lemmy.world 59 points 1 year ago

Between voice cloning, gpt-4, and social media, the technology exists TODAY for scammers to call you at 4am with the voice and intimate knowledge of a loved-one, and tell you that they need you to send them money for an emergency.

You thought old people were easy to scam before? We're about to enter a golden age of manipulation.

[-] helio@sopuli.xyz 16 points 1 year ago

My grandmother is a Greek immigrant and doesn't speak English very well. Back in 2017 someone called her and told her myself and my mother were dead and she spent like 3 days freaking out and crying. I can only imagine what would happen if someone were to do that today while emulating a voice she knew...

[-] Kalkaline@leminal.space 9 points 1 year ago

Probably a good idea to come up with a code word or something for verifying it's you.

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[-] Fedizen@lemmy.world 7 points 1 year ago

winning by not answering my phone ever

[-] DrM@feddit.de 5 points 1 year ago

Yes, the technology exists. No, it's not a threat for your grandma. Scammers would first need need to know which phone number is your grandmas, them they need to find out the relatives of your grandma, obtain enough sample data from your voice and train an AI model for at least a few hours to imitate your voice. That's not a realistic scenario to do for a slim chance of getting a few thousand bucks. This kind of social engineering attack is only viable for very rich persons and businesses.

[-] flossdaily@lemmy.world 16 points 1 year ago* (last edited 1 year ago)

I'm sorry, but your assessment of how difficult that would be is WAAAAAY off.

Scammers are already doing stuff like this en masse with highly customized email scams.

The way this scam would work is to start with YouTubers, where grabbing the voice data is easy. Then you find their Facebook profile... Very easy, since people use the same usernames, or they go out of their way to link their profiles.

It's a pretty easy step to make friend requests with those people. And then a very easy leap to find their relatives real names and towns through their Facebook connections.

Now you take their connections and towns and do reverse phone number lookups.

ALL of this can be automated. Every step.

The voice cloning and gpt-powered phone calls can be automated now, too.

The only reason this isn't happening at scale is that scammers haven't had enough time to adapt yet.

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[-] ThePantser@lemmy.world 14 points 1 year ago
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[-] reflex@kbin.social 13 points 1 year ago
[-] leaskovski@kbin.social 12 points 1 year ago

Anyone got a link to the ad? Love to see how good it is or not.

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[-] AllonzeeLV@lemmy.world 12 points 1 year ago* (last edited 1 year ago)

To be fair, if Skynet hunts humanity down, the terminators sounding like America's Sweetheart Tom Hanks does come as some consolation.

"Reach for the sky!"

Anything for you, TH!

[-] fne8w2ah@lemmy.world 12 points 1 year ago* (last edited 1 year ago)

That's exactly why SAG-AFTRA are still striking rn.

[-] float@feddit.de 10 points 1 year ago

The good thing about this is that people maybe start questioning if a product for some reason gets "better" because their favorite actor says so - because he got money for doing so.

Imho, he doesn't need to warn his fans, they are not affected by this at all. Maybe the toothpaste is even a bit cheaper compared to the one that actually paid a (probably very pricey) Hollywood star for their ad. He's the victim, not his fans.

[-] penquin@lemm.ee 10 points 1 year ago

Black mirror in real life. So it begins.

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[-] cyborganism@lemmy.ca 8 points 1 year ago

Tom Hanks and some woman going

DENTAL PLAN!

Lisa needs braces!

DENTAL PLAN!

Lisa needs braces!

DENTAL PLAN!

Lisa needs braces!

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this post was submitted on 02 Oct 2023
658 points (100.0% liked)

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