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Microsoft revealed the Xbox One 10 years ago
(www.youtube.com)
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probably one of the most disastrous reveals in history that the company is still contending with years later.
the drama was delicious though, I wasn't planning on buying one so I just got to sit back and enjoy it. i was eating for days lmao
The drama was delicious and meme-worthy, and Don Mattrick's PR attempts fueled it more. What kind of idiot says "don't buy our new console, buy the Xbox 360"? The always-online-DRM was then dropped but the damage had been done, and Phil Spencer stepping in mitigated it somewhat.