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this post was submitted on 01 Dec 2024
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We should regularly be seeing lower All-Time-Lows for most multi-platform games on non-Steam platforms then, right?
I don't think we do. Why not?
Because that's not beneficial for companies. They want to make (more) money.
The only option most developers and publishers would have is to move to another store, where the cut is usually the same, with the exception of Epic Games Store. And as pointed out elsewhere, setting up and managing your own store ends up being more expensive than a 30% cut. And then you still don't have the same features as Steam.
No, it absolutely does not. But if you're not on Steam, your indie game doesn't sell.
As a counter example, Vintage Story seems to be doing okay regardless.
They delibarately decided to not be on Steam.
edit 2: They do run their own store, but it's a bit janky, has less payment options if I recall, and no regional pricing.
edit: Besides, one of the reasons indies like to be on Steam is because Steam basically does free advertising for you, with Discovery Queue and just generally pushing games that do well to more people (beneficial for Steam also, of course). But that's a service that's paid for by that 30% cut (among other things).