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PewDiePie: I'm DONE with Google
(www.youtube.com)
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this post was submitted on 26 Jun 2025
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Any influencer that relies on YouTube ad money won't make the full jump.
Other than that, they'll very quickly find out that keeping a video focused service running and serving 10k views daily (300k/mon) is very expensive both in storage and bandwidth.
The big youtubers rely on sponsorship money way more than ad money. But sponsorship money is dependent on viewership numbers, so that is the main issue
actually for big youtubers, ad revenue from google isn’t all that huge afaik. i’m going only on the LMG breakdown they did, but they only get 26% of their revenue from adsense… that’s no tiny share of course, but i wouldn’t call it completely catastrophic to loose
you would have to factor in the amount of traffic that exposure from youtube gets them for those other monetary functions to get a real sense of how valuable it is to be or not be on that platform. Definitely feel like ethics should always come into play though and a lot of creators are branching out with hosting themselves or patreon/etc.
You can look any youtuber up on socialblade and see their earnings range. It's not small which goes to show his diversified stuff must make a shitload.
They don't make a large share of their income from yt ads I believe. Most is from sponsorships etc