Yeah I too am not vegetarian and like it. I don’t see it as a meat substitute, it’s just something I like eating. It’s more like a different type of meat.

I’ve eaten multiple a day (it has good protein) multiple times a week, coincidentally including the past two days, and it’s never made me feel weird. I just throw them on the stove as a quick protein snack and rawdog that shit two patties at a time. Kind of degenerate behavior but I like the way beyond tastes alone. I swear my food taste isn’t totally fucked, I eat normal things too

I don't know, I think it's the mix and intensity of spices that they use, maybe?

And we agree on the idea. I'm not vegetarian but I've long decided that vegetarian-branded food should be judged on its own merits as food, not as "adequate replacement". Like: is this veggie burger yummy, do I enjoy eating it? That's the question, not "is it a good enough approximation to meat". If I want meat, I'll eat meat.

So (good) beef, chicken, veggie burgers: I like them because they taste good. Beyond meat burgers: I don't like them because they make me feel yucky afterwards. That's all.