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How Google is killing independent sites like ours - HouseFresh
(housefresh.com)
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this post was submitted on 21 Feb 2024
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It is.
Their complaint is legit though. Their niche is being invaded by crappy sites that pretend to do what they do, the layperson can tell no difference, and Google pushes them all to the top anyway.
Testing products is expensive and nobody is really willing to pay for somebody else to do it. Google has just made it completely unviable to survive on clicks. At this point they might as well just be generating all the content with an LLM and keep the money for themselves.
That's irrelevant here because what they're describing is happening in every market, not just their niche.