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Microsoft EVP Yusuf Mehdi said in a blog post last week that Windows powers over a billion active devices globally. This might sound like a healthy number, but according to ZDNET, the Microsoft annual report for 2022 said that more than 1.4 billion devices were running Windows 10 or 11. Given that these documents contain material information and have allegedly been pored over by the tech giant’s lawyers, we can safely assume that Windows’ user base has been quietly shrinking in the past three years, shedding around 400 million users.

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[-] lupusblackfur@lemmy.world 182 points 3 weeks ago

If this calculation proves true, one would think losing close to 1/3 of its customers would cause M$ to rethink some of its business policies/plans...

Such as forcing folks to retire perfectly good hardware and buy new if they wish to run Windoze11.

But then again, it's M$... 🤷‍♂️ 🤦‍♂️

[-] FlexibleToast@lemmy.world 91 points 3 weeks ago

1/3 of its Windows customers, not of all of its customers. I bet they still make plenty of money with Azure and Office 365.

[-] 3dcadmin@lemmy.relayeasy.com 1 points 2 weeks ago

they do OK but services side including AI make way more....

[-] FlexibleToast@lemmy.world 1 points 2 weeks ago

They pay for that AI from Open AI though. It's not pure profit for them.

[-] Godort@lemmy.ca 27 points 3 weeks ago* (last edited 3 weeks ago)

This will rely on having an executive team that can predict trends beyond the next quarter.

Doubling down on advertising, telemetry, and AI in an overly bloated OS looks really good if you only care about the profits that brings for the next 3 months, rather than how much your userbase resents it. MS is fully capable of turning this around immediately by just making LTSC available to the public without needing to buy a MAK through an enterprise channel, but that means throwing away some recurring revenue in favor of claiming a lost userbase

[-] reddig33@lemmy.world 20 points 3 weeks ago* (last edited 3 weeks ago)

It’s Microsoft’s current CEO. All he is interested in is subscription revenue. Xbox hardware is next to go.

Breaking up Microsoft would be the best thing they could do right now. But it won’t happen.

[-] FlexibleToast@lemmy.world 1 points 2 weeks ago

And that CEO completely turned the company around. Microsoft was circling the drain before they changed strategies.

[-] reddig33@lemmy.world 1 points 2 weeks ago

You say turned around, I say ruined. He’s just remaking it into another IBM by selling services and killing anything innovative or creative.

[-] FlexibleToast@lemmy.world 1 points 2 weeks ago

You're allowed to be wrong. The fact is if they continued doing what they were doing they would be almost entirely irrelevant today.

[-] audaxdreik@pawb.social 9 points 3 weeks ago

You would hope, but this is the same thing we see across almost all industries these days. It's almost like there's a root cause for it, some sort of, Iunno, economic system we could blame ...

But especially cable companies, for example. Has a dwindling customer base caused them to rethink their business strategies? Or has it caused them to try and bleed that dwindling base dryer even faster?

There's no "learning" anymore, there's riding the bus to the absolute pits of hell and just hoping you're not the CEO to be the one that has to go down with it.

[-] Guidy@lemmy.world 9 points 3 weeks ago

And adding advertising to various parts of the OS.

Hey, Microsoft: de-shitify your OS if you want it to be more popular.

[-] 3dcadmin@lemmy.relayeasy.com 2 points 2 weeks ago

they already have an their AI division earns way more than the Windows division. Matters little to them about Windows numbers dropping because in reality PCs as we know it are declining far more rapidly that anyone wants to say

this post was submitted on 30 Jun 2025
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