It’s hilarious to me because it’s not even for them per se, it’s for other men and they still want to crow about “alpha” and “no homo”.
Jokes aside, it’s a pretty disgusting culture surrounding cars.
Can't buy callouses.
It really is pretty sad when you think about it.
They pay between 60 to 100 thousand dollars to look like tools. It's very similar to people who spend 40k+ on Harley motorcycles. No one gives a shit about their truck or bike except for them and other tools.
Good points, and that's probably why huffy brohards make me feel like I must have grown a vagina on my head when I'm cycling to work.
It's mostly marketing right? "Buy this thing to show you are a real tough man." "This truck can tow more than other trucks, and you'll never tow jack shit" etc
personally I think that’s half the picture.
Culture says men need to model off each other in a pack mentality, and marketing feeds off that.
Also add right wing toxicity into the mix. You need to be a "big tough guy" or people will think you might be gay. Which is the worst thing ever.
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