Launch date: July 31st 20:00 (UTC-4) / 17:00 (PDT)

Deep Dive into Features Trailer

Main features:

• "Spiral of Destinies" branching story line with 10 endings
• "The Fool's Journey" story available up to chapter 6
• increased drop rates for characters, weapons* and skins
• launch rewards

Full info:

• Part 1
• Part 2
• Part 3
• Part 4

* Weapons are supposedly a whale bait, easily farmed from dailies and events.

Don't know how F2P the full game's going to be but demo was pretty fun - you can find it on Steam if you want to check it out.